Search Engine Optimisation (SEO)
With over 6 million searches a day (stats as of 2017) can you afford as a company not to have a site that is well optimised for organic and local search? Or worse still lose this potential traffic to your competitors? Four Elements works with businesses to define your online goals and optimum keywords / log tail keywords to help drive traffic to your website by optimising the on page content, page speed, mobile friendliness and schema markup. Four Elements also provides an SEO audit that looks at factors external to your website such as back links, social media channels, local search citations and directory listings with strategy to improve these factors.
Social Media Marketing
Social media usage is at an all time high with most people using multiple channels to subscribe and keep up with their favourite brands. Four Elements helps to keep your message consistent across platforms and in keeping with your brand values and tone of voice. Each channel has is merit and we identify the right channels for your business and by using analytics and insights you can pin point the ideal time to post for maximum reach and engagement and it is a great way to market to new customers.
Content Marketing
Content is the life blood of the internet it provides news, articles, product launches, videos, galleries, tutorials and more to millions of people whether they find it through search engines or social media sharing. Using an effective content marketing strategy that is in line with your brand and uses an editorial calendar can drive traffic to your site from search engines or social media channels and can gain back links to your site, which helps with search ranking.
Email Marketing
Successfully capturing existing and potential customers email addresses is a great way to nurture customer trust and increase sales by making customers aware of new products, offers and exciting news. Continually sticking to your branding and unique story email marketing gives you the opportunity to truly cement your brand in the mind of your subscribers.
PPC (Pay Per Click Ads)
Whether Facebook or Instagram ads, Google or You Tube ads the internet offers you as a company with the ability to effectively target your audience based on exact demographics and interests whether using the aforementioned paid advertising options or others. Four Elements help businesses to create and manage PPC campaigns of all budgets to drive more traffic, increase sales, increase sign ups or what ever else you need to achieve. PPC campaigns work best when used alongside the other marketing options above to give you a more rounded marketing strategy.
